Monday, January 24, 2011

Does Privacy Give a Competitive Advantage?

I just read an article where the CEOof TRUSTe stated that privacy gives an organization/company a competitive advantage.

My response is that having proper privacy safeguards in place and articulating these through a privacy policy will certainly give some business partners and clients/consumers peace of mind. However, privacy is only a competitive advantage for some industries/sectors and/or business models, namely: social networking, cloud computing, legal, financial services, healthcare and anything that deals with records management. Maybe supermarkets, with all of your data on their 'value cards' are next....

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